#Fontbook serious error how to

Understand the personality traits of each font category

With your brand personality in mind, you’ll be ready to enter the wild world of fonts and typography. Not sure where to start? Work with your stakeholders to pick 3-4 adjectives from the list below: If your brand personality isn’t already well-defined, spend some time thinking about how you’d like your brand to be perceived before you try to find your brand fonts. This can play a role in increasing your brand awareness.Īll of the components of your brand–your brand voice, brand color scheme, logo design, and brand fonts–should align with and communicate your brand personality. A clear brand personality will be what your customers relate with, connect to and remember you for. New to branding? Learn everything you need to know about branding in 3 minutes:Įvery brand identity needs a well-defined brand personality. Keep reading to learn everything you need to know about picking brand fonts. So let’s see if we can demystify just one part of that process: picking the perfect fonts for your brand. Your logo design, business card design, brand messaging, brand colors, and brand fonts all have to come together to tell the story of your brand.Īnd that story has to resonate with your audience. Make sure your brand fonts meet 3 basic requirementsīuilding a brand identity is not an easy task.Pick a pair of brand fonts that matches with your brand personality.Know your budget and licensing requirements.Understand the personality traits of each font category.

#Fontbook serious error how to

How to pick the perfect brand fonts (click the links to jump ahead to each section):